Customer 1:1 Marketing Lead

Customer 1:1 Marketing Lead

• Permanent Role
• Location Sydney, Melbourne, or Brisbane

About the role:

• Deliver all 1:1 marketing across automated programs,
• Automate personalisation communications and lifecycle programs.
• Automate needs based 1:1 automated event and trigger-based marketing programs to grow customer lifetime value and revenue generation.
• Develop new capabilities, MVPs and future needs for 1:1 marketing.
• Assist with defining and automating 1:1 marketing & personalised communication programs.
• Develop frameworks and processes for automated customer programs i.e. Outbound, Remarketing, Lifecycle – across all brands and products.
• Identify and integrate new sources of data to drive program insight and effectiveness.

Key Accountabilities:

• Strategic direction, delivery and implementation of effective 1:1 marketing to contribute to customer and financial objectives across brand, lifecycle, loyalty comms.
• Implement audience and trigger-based programs in collaboration with broader marketing automation team
• Development and management of test and learn programs to drive marketing effectiveness of existing customer 1:1 marketing programs.
• Development of frameworks and processes for automated customer programs i.e., Outbound, Remarketing, Lifecycle,
• Help support stream leads in sense and respond strategic programs e.g., Online Remarketing
• Strategic integration of Next Best Action and other key analytical models into 1:1 programs.
• Assist in developing ongoing new strategic initiatives for the 1:1 Marketing Strategy
• Identify strategic capability i.e. Omni-channel technologies to deliver customer experiences in real time
• Maximise ROI of customer lifecycle programs
• Share insights and experience to relevant workgroups on best practise customer lifecycle programs
• Work collaboratively with Digital and wider Marketing Automation teams to deliver seamless customers experiences.
• Ensure 1:1 programs are compliant by working with stakeholders and 1:1 Marketing Specialists on campaign copy audits and updates
• Self-service within 3rd party marketing automation tool like Salesforce, Responsys or Adobe in conjunction with Customer Enablement team.

About You:

• Tertiary Degree in Business or Marketing Mandatory
• 5+ years’ work experience in a Direct/Digital Marketing environment

Key Capabilities/Technical Competencies:

• Direct marketing processes – including mail, OTM, online, eDM, SMS and content
• A sound knowledge of the working of advertising agencies, media agencies, online suppliers, mailhouse, response management, incentive/loyalty marketing and data agencies
• Knowledge of Marketing automation technology
• Expert in managing and implementing 1:1 and customer lifecycle programs.
• Excellent strategic planning skills to drive business benefit and maximise opportunities.
• Excellent understanding of the evolving digital media landscape, platforms & publishers.
• Ability to predict future trends and developments in digital for the marketing team.
• Expertise in defining digital analytics, managing attribution and data driven marketing strategies that deliver demonstrable business outcomes.
• The ability to develop actionable business opportunities from analysis of multiple datasets.
• Excellent judgment of high-level business questions/problems and the translation into working steps
• Ability communicating complex and detailed information simply and effectively.
• Excellent problem solving and analytical skills.
• Highly effective communication and consulting skills
• Strong quality orientation and attention to detail
• Strong relationship and influencing skills.
• Commercial acumen and results driven.
• Test and learn ethos.
• Strong strategic and conceptual thinking skills
• Proven ability to set clear direction and goals, and initiate and manage change.
• Excellent project management and workflow management skills
• Some HTML knowledge or experience
• Understanding marketing automation and tools like Salesforce, Responsys or Adobe.

What we can offer you:

• Discounts and offers on a range of retail favourite stores as well as banking and insurance products.
• A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
• Invest in your brighter future with ongoing study support and career development programs.
• Give back to our communities with payroll giving, donation matching and paid volunteer leave.
• Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

We believe we are at our best when our workforce is as diverse, talented and passionate as the communities in which we live and operate, and where our people feel included, valued and connected. We are passionate about inspiring our people by creating a diverse, accessible, and inclusive culture, offering flexible work, career development and internal mobility, and building connected relationships amongst our team members and with our customers.